Desain Interior | #gitapunyacerita

ME

INTERIOR FOR ME

I graduated in Interior Design in 2009, though my journey began earlier — in 2007, as an intern at a small interior design studio.

Through every project, I’ve learned that design is not just about aesthetics or trends, but about understanding people and how they live. The process never truly ends; there is always something new to discover and refine.

I believe that a designer’s identity grows from trust — when people believe in our ability to shape spaces that resonate with their story and emotions.

VISUAL MERCHANDISE

visual merchandising is more than visual appeal — it’s about understanding a brand’s soul and values, then translating them into a design that communicates meaning without words.

Through thoughtful space planning, lighting, and product presentation, visual merchandising becomes a strategic tool that shapes perception and builds a stronger connection with the target market.

When design truly reflects a brand’s identity, it not only enhances the space but also contributes to the brand’s growth in a meaningful way.

RETAIL PRODUCTION

Talking about retail production means discussing a process that begins with concept development and continues through on-site realization. Throughout the process, I collaborate with vendors, understand technical production requirements, and ensure that every outcome aligns with the brand’s identity and standards. For me, retail production is an essential stage that bridges design ideas into real, tangible experiences for consumers.